What Is Executive Coaching, and What Isn’t It?

The term “coaching” in today’s world has gotten very complicated and misunderstood. In my youth, a coach was the guy who yelled at you from the sidelines if you were in any kind of sport. Today, we hear about coaching in a wide variety of areas, such as sports, music, relationships, spiritual development, leadership and even “life coaching” in general.

My particular coaching training is in the area of executive coaching. This is not counseling or prescribing, and it certainly isn’t yelling. The role of the executive coach is to help the client identify and develop his or her strengths in many arenas of life. This is done through a process that, at times, looks like a “dance”, where it can be hard to discern which partner is in the lead position.

In most coaching engagements, the coach starts with the premise that, at some level, the client already possesses the answer he or she is seeking. In other words, the client is the expert and the coach’s role is to draw out that expertise in order to help the client grow. This is different from a consulting engagement, in which the consultant is the expert and prescribes a course of action for the client to follow.

The client is the expert and the coach’s role is to draw out that expertise in order to help the client grow

So, who could benefit from coaching? Just about everyone that is doing well and wants to do even better. Generally, in a coaching relationship the client is not in great pain personally or professionally. In those crisis situations, the client is better served by the services of a counselor or consultant. In contrast, the coaching client is really okay but is looking to do better and grow more in a specific area of his or her life.

I have coached clients that grew in their spiritual journey, health and fitness, mental edge and creativity, strategic process, life balance and so on. As you can see by these examples, executive coaching can address the whole person, but approaches from the perspective that the client is the expert.

People hire coaches to:

  • Start home businesses
  • Prepare for retirement
  • Switch to living on a single income
  • Carve out more time for their families

Many clients are navigating transitions:

  • Empty-nesting
  • Moving on after a divorce or the death of a spouse

Many work with coaches to:

  • Improve time management
  • Become more organized
  • Lose weight and improve health practices

Couples hire coaches to:

  • Strengthen their relationship
  • Enhance their parenting skills

Business and ministry leaders hire coaches to:

  • Strengthen their leadership abilities
  • Improve the performance of work teams
  • Establish healthier company cultures
  • Improve their bottom lines

Whatever the life or issues, all coaching clients hold a deep desire for richer, more fulfilling and more God-honoring growth in their lives.

To learn more about the Convene executive coaching platform, just click here. You will find a variety of coaches from all over the U.S. and Canada that can meet with you in person or online.


About the Author

Matthew gained a broad range of experience in the hospitality industry before leaving to join a company that provided computer systems to that industry. Matthew quickly became a principal at Merchants Systems, increasing sales exponentially while developing and executing a business plan that led to multi-state operations.

Matthew is passionate about business and helping leaders live the abundant life God has planned for them. To learn more about his coaching practice and connect with Matthew, view his profile or email him: mfullerton@convenenow.com