The spiritual forecast for our world is rather cloudy.
Yet, regardless of the leader of your country, you’re still a leader in your company. The spiritual forecast for the world depends on you, and it starts in your business.
The Lean Accounting Movement introduced some groundbreaking changes in how we measure, report and plan for organizational costs…
Budgets are bad… rolling forecasts allow us to take away the cliff mentality and intend to provide a platform on which we can become nimbler.
Move away from full-absorption cost accounting and allocation of “monuments” to a model designed to measure “economic value added.”
Visual process and value-stream measurement, allowing everyone to see how an end-to-end process is performing, enabling timely response and adjustments to help both customers and productivity.
For whom He foreknew, He also predestined to be conformed to the image of His Son, that He might be the firstborn among many brethren.
- Romans 8:29
How to we ensure that we honor the highest degree of integrity and ethics in business? The Highest form of marketing for God is to just be like Him. We serve Him best when we emulate Him. Now, you might be wondering exactly how we mere humans could even entertain the notion of being like almighty God, especially in the ruthless and cutthroat world of business. Well, this may not be as much of a quantum leap as you might think.
This is really written to the world’s pastors… you’re welcome to listen in as we sip our coke.
So, pastor, have you thought lately of who’s really sitting in your pew? As you know, most of your adult church members live Monday to Friday in the workplace. As the old rock music song ‘Takin Care of Business’, by Bachman Turner Overdrive belted out: “You get up every morning from your alarm clock’s warning, take the 8:15 into the city. There’s a whistle up above and people pushin’, and people shovin’…”
“Then the Lord answered me and said: ‘Write the vision and make it plain on tablets, that he may run who reads it. For the vision is yet for an appointed time; But at the end it will speak, and it will not lie, though it tarries, wait for it; because it will surely come, it will not tarry.’”
- Habakkuk 2: 2-3 (NKJV)
For those of us who are Christians, best-in-class always begins and ends with God. What vision has God given you for leadership development for your company? How will you galvanize your team around the vision?
The typical organization today is led by decision makers who are “vertical” silo owners. The organizational chart, reinforced by traditional budgeting and yes, even forecasting methods, results in decision makers who are structurally encouraged to think only within their own departmental scope. All too often doing so without insight into or knowledge of what would create increased value for the customer or capture new markets who have unmet needs.
You Are God’s Marketing Vehicle
Fundamentally, marketing is a means for influencing others to buy into lifestyle enhancement regardless of whether the benefits take the form of a product or service. Similarly, as Christians we are also charged with reaching and encouraging others and influencing them to embrace a lifestyle enhancement—a spiritual lifestyle enhancement. We are living epistles and advertisements for God in the marketplace. Jesus didn’t demand that people come to Him in order to hear the gospel. He went to them. He went into the marketplace and through towns teaching the gospel.
Marketing is Fishing
Jesus gives us a great commission: “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matthew 28:19, NKJV; 1 Timothy 2:3-4). Jesus tells us, “Follow Me and I will make you become fishers of men,” and, “Do not be afraid. From now on you will catch men” (Mark 1:17, NKJV; Luke 5:10, NKJV).
As God’s ambassadors, we are charged with seeking, or fishing for, and catching individuals to bring into the kingdom of God for salvation (1 Corinthians 9:22). In this way, marketing is analogous to fishing.
Marketing is fishing from a kingdom perspective. For instance, both fishing and marketing involve skillfully and strategically:
Most of us are familiar with the infamous 4Ps of marketing: Product, Price, Place, and Promotion. But I’d like to introduce you to a new one: the 5th “P” of marketing: your kingdom Platform.
The 5th “P” of Marketing: Your Platform
Your kingdom platform is defined as what you and your business stand for from a kingdom, or a godly, perspective, and it should always reinforce God’s principles such as the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control (1 John 4:8; Galatians 5:22-23). Your kingdom platform should serve as the overarching theme from which your marketing strategies and tactics are spawn. Ultimately, your entire business culture and philosophy should be grounded in your kingdom platform.
Example: You might be an interior designer. Because for you, interior decorating is a Higher calling than just making a room look pleasant and inviting, your kingdom platform may be centered on creating joy and peace for people within their living spaces. In this way, your platform reinforces godly principles and, consequently, serves as a strong spiritual foundation for your marketing initiatives.
You don’t necessarily have to advertise your kingdom platform unless you feel led to do so. You just need to identify it, commit it to God, and ensure that the remaining 4Ps of your marketing plan align with it. Having a kingdom platform is just another way to bring your business plans and marketing programs to a Higher level of success and significance.