The spiritual forecast for our world is rather cloudy.
Yet, regardless of the leader of your country, you’re still a leader in your company. The spiritual forecast for the world depends on you, and it starts in your business.
Is finance the enemy of breakthrough innovation…
… because they misidentify who their customer is?
“Big-picture, finance interfaces with regulators/auditors but ultimately needs to see their customer as the one who buys the products/services. It puts finance on the same side as the business, a partner/collaborator that should challenge assumptions and think creatively within the finance space.”
Sam Winter, Director of Finance, Thrivent Financial
Proverbs 20:5 states, “The purposes of a person’s heart are deep waters, but one who has insight draws them out” (NIV). Private coaching coupled with group coaching in a mastermind forum creates an ideal environment in which to draw out those purposes of a leader’s heart.
Do you continuously find yourself reading, listening to informational programs, taking courses, pursuing new life experiences, formal training experiences or pursuing a graduate degree? Have you been perplexed by your continuous thirst for knowledge? If so, you are not alone.
Executive leaders need to be focused on the future value of the firm as a first priority. Future value ultimately defines the executive leader’s legacy and is the location of their accountability.
What is your number one asset as a business leader? Let me suggest that it’s YOU! The greatest impact you can have on your business is that which is first formed in you. Your overall leadership will never surpass your self-leadership.
You Are God’s Marketing Vehicle
Fundamentally, marketing is a means for influencing others to buy into lifestyle enhancement regardless of whether the benefits take the form of a product or service. Similarly, as Christians we are also charged with reaching and encouraging others and influencing them to embrace a lifestyle enhancement—a spiritual lifestyle enhancement. We are living epistles and advertisements for God in the marketplace. Jesus didn’t demand that people come to Him in order to hear the gospel. He went to them. He went into the marketplace and through towns teaching the gospel.
Marketing is Fishing
Jesus gives us a great commission: “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matthew 28:19, NKJV; 1 Timothy 2:3-4). Jesus tells us, “Follow Me and I will make you become fishers of men,” and, “Do not be afraid. From now on you will catch men” (Mark 1:17, NKJV; Luke 5:10, NKJV).
As God’s ambassadors, we are charged with seeking, or fishing for, and catching individuals to bring into the kingdom of God for salvation (1 Corinthians 9:22). In this way, marketing is analogous to fishing.
Marketing is fishing from a kingdom perspective. For instance, both fishing and marketing involve skillfully and strategically:
Most of us are familiar with the infamous 4Ps of marketing: Product, Price, Place, and Promotion. But I’d like to introduce you to a new one: the 5th “P” of marketing: your kingdom Platform.
The 5th “P” of Marketing: Your Platform
Your kingdom platform is defined as what you and your business stand for from a kingdom, or a godly, perspective, and it should always reinforce God’s principles such as the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control (1 John 4:8; Galatians 5:22-23). Your kingdom platform should serve as the overarching theme from which your marketing strategies and tactics are spawn. Ultimately, your entire business culture and philosophy should be grounded in your kingdom platform.
Example: You might be an interior designer. Because for you, interior decorating is a Higher calling than just making a room look pleasant and inviting, your kingdom platform may be centered on creating joy and peace for people within their living spaces. In this way, your platform reinforces godly principles and, consequently, serves as a strong spiritual foundation for your marketing initiatives.
You don’t necessarily have to advertise your kingdom platform unless you feel led to do so. You just need to identify it, commit it to God, and ensure that the remaining 4Ps of your marketing plan align with it. Having a kingdom platform is just another way to bring your business plans and marketing programs to a Higher level of success and significance.