Now may the Lord of peace Himself give you his peace at all times and in every situation. The Lord be with you all. - 2 Thessalonians 3:16 (ESV)
How do you meet the needs of your market? What are the internal strengths and weaknesses and external opportunities and threats impacting your business?
These questions are generally addressed in the section of your business plan called the situation analysis. This section is also sometimes referred to as the situation assessment, market analysis, competitive analysis, or industry outlook. It is the part of your business plan that includes your qualitative and quantitative research.