Building Your Brand on Christian Principles

I’ve had the privilege of building branding campaigns for zoos, restaurants, wedding planners, and even blueberry farms. Surprisingly, no matter how unique the business, the art of branding relies on three foundational principles: clean, constant, and consistent. In fact, these timeless branding principles serve as the core elements to the growth of Christ’s ministry while on Earth. Moreover, the principles that allowed Jesus to build an enduring legacy should be reflected in your business or organization, just as they are practiced by some of the most prolific brands of our day.

In the first installment of this three-part series, we’ll discuss what it means to have a clean brand, why it’s important, and how this is exemplified by Jesus in the first century and currently by Google. Sounds a little ambitious, right? Let’s dive in!

CLICK HERE TO VISIT THE TIFWE BLOG AND READ MORE