You and the Golden Gate Bridge

Follow me on this one. I am going to make a comparison between you and the Golden Gate Bridge in San Francisco, California. The analogy is a good one to use in the sales profession. At the conclusion of this, I wish you would think about this comparison. Here are some facts about The Golden Gate Bridge. It was first opened to traffic on May 28, 1937. It is known as one of the "Seven Wonders of the Modern World." It was built to withstand a huge traffic load. The annual revenue generated by tolls on the bridge was $59,289,000 in fiscal year 2002! That's a lot of quarters.

The annual traffic in fiscal year 2012 was 40,694,792 vehicles.   The monthly load on The Golden Gate Bridge is 3,391,233. That equates to a total of 111,493 vehicles each and every day for an entire year. WOW! This is truly an engineering marvel. The engineers who designed this structure were pretty smart.

OK. Now, here is the point. The Golden Gate Bridge was designed to handle the traffic load in a systematic way. In other words, if you were to put the annual load of 40 million vehicles on the bridge at the same time, it would collapse under the weight. The bridge was not designed to handle that type of load. If you were to put the entire monthly load of 3.9 million vehicles on the bridge at the same time, it would collapse under the weight. The bridge was not designed to handle that type of load. THE BRIDGE WAS DESIGNED TO HANDLE ONE DAY AT A TIME. So are we!

It is important - even vital - that we plan our sales year, our sales quarter, our sales month, and our sales day. By so doing, we have a better chance of achieving our sales goals. However, we have to handle our sales career one-day at a time. If not we will collapse under the weight.