Could You Come Out as a Christian Businessperson?

It seems like every time I turn on the national news, someone is announcing their beliefs, value system, lifestyle, etc. and being commended—if not praised—for it. Their willingness to “come out” and make public their conviction is seen as a valiant move—representing, validating, vindicating and inspiring like-minded others who do not have the courage or the audience to do the same. It is considered poor protocol to disagree with or voice opinions against these pacesetters. So could you, a business owner or CEO who maintains Christian values and beliefs, “come out” publicly and profess the reason behind your success? Are you confident enough in your business principles and, more so, in your foundation in Jesus Christ to let it be known to the world?

“Your light must shine before others so they may see your good deeds and glorify your heavenly Father” (Matthew 5:16). Convene believes in building and running excellent businesses—producing great products, providing first-class customer service, treating employees with respect—and making a profit from doing all of that well. If you actualize that in your day-to-day business practices, would you be willing to come out publicly and let the marketplace know the reason behind your success? “Always be ready to give an explanation to anyone who asks you for a reason for your hope” (1 Peter 3:15).

A 2011 Barna poll found that only 5% of consumers would be less likely to do business with a company who managed its business according to Christian principles and/or who embraced and promoted its Christian faith. For the vast majority it would either make them more likely to patronize your business or make no difference in their decision.

Your employees, vendors and clients are characterized by this data. Think of how leading by professing your faith, beliefs and values will inspire and motivate them to invest and achieve more in your company, and, perhaps, to step out and lead in the same manner.

The eternal reward is much greater than the perceived risk of "coming out.”