ClickCease
Greg Leith
Who Will Lead Your Firm the Day After the ...

Got a quick minute to chat? I’ve been wanting to share something with you as you lead in the midst of the election cycle in the USA or when your political election takes place in your country. When the dust settles on the election and the new country leader is declared, one thing will still be as true as it is right now. You’ll still be the one leading your firm the day after the election. Your team members will still come to work the day after the winner is declared. They’ll still be looking to you for leadership, for a paycheck, for a sense of community at their workplace.

What do they want most that only you can deliver? It’s meaning. That meaning they’re looking for begins with you and your leadership. To be sure, what Washington DC does actually can impact your business significantly, however, the president of the United States or the leader of any country does not lead your firm. You do. It’s an enterprise entrusted to you to lead as a steward. It’s a place where people look to you for answers, where people want to be part of a team that cares about them and where people want to be valued, appreciated, and loved. The next president of the country will not show up this week at your office to encourage your team, fix a broken piece of equipment, hire the next team member, sell a big account, or cast a bold vision about how your team will reach your goals and impact the culture.

Who Will Lead Your Firm the Day After the Election?
Chip Neidigh
A Safe Place To Fall
A Safe Place To Fall
Dave Ulrich
3 Principles of Hope That Enable Transitions

As we find ourselves mid-October and a blink away from a new calendar year, it is an opportunity to prepare for how we view transitions. Transitions allow for reflection and renewal, for letting go and beginning anew, and for learning from the past and creating the future. Instead of laying out trends for the next year, I would like to comment on a fundamental enabler of any transition: hope. Leaders who want to improve, CEO’s who work toward excellence, HR professionals who aspire to deliver more value, and employees who seek well-being all achieve their transitions by realizing hope.

Hope integrates many of the positive traits that shape transitions for others and matter to me personally: learning, patience, service, faith, humility, optimism, gratitude, and so forth. I send hundreds of formal and informal e-mails every month to invite people to programs, to thank people for attending programs, to check in on those I mentor, and to stay connected to those I care about. I begin almost every one of these notes with “Hope you are well.” Hope is one of my personal desires, tag lines, and biases and an enabler of any transition.

If I could implant one trait in my family, friends, and colleagues who are undergoing continual transition, it would be hope. 

3 Principles of Hope That Enable Transitions
Business, Communication, Leadership, Talent
Brian Audia
Five Reasons to Build a People-first, ...

If you're a business owner or a CEO looking for ways to grow and improve your company, then Five Reasons to Build a People-first, Purpose-driven Company, by Brian Audia will give you a front-row seat to learning key principles you can implement in your business to outperform your peers!

Five Reasons to Build a People-first, Purpose-driven Company
Enterprise Stewardship
Three Key Elements of a Flourishing Business

In today’s competitive landscape, businesses relentlessly pursue results, but not all results are created equal. While financial profit is often the primary goal, focusing solely on maximizing shareholder value can lead to negative consequences like labor abuses, environmental damage, and unethical practices. Instead, businesses should aim for something greater: fostering Economic, Social, and Spiritual Capital, creating a flourishing environment for all stakeholders.

To achieve this, leaders need three key components: a long-term coach to guide them through challenges, a trusted group of peers for support and accountability, and a principle-driven operating system to ensure that values are integrated into the business. By embracing these elements, businesses can pursue not just financial success, but true, holistic flourishing.

Ready to learn more about stewarding a High Impact Business?

Three Key Elements of a Flourishing Business

spiritual lifestyle

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The 5th "P" Of Marketing

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'Come, follow me’, Jesus said, and I will make you fishers of men.

     - Matthew 4:19 (NLT)

 

 

   You Are God’s Marketing Vehicle

 

Fundamentally, marketing is a means for influencing others to buy into lifestyle enhancement regardless of whether the benefits take the form of a product or service.  Similarly, as Christians we are also charged with reaching and encouraging others and influencing them to embrace a lifestyle enhancement—a spiritual lifestyle enhancement. We are living epistles and advertisements for God in the marketplace. Jesus didn’t demand that people come to Him in order to hear the gospel. He went to them. He went into the marketplace and through towns teaching the gospel.

 

Marketing is Fishing

 

Jesus gives us a great commission: “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matthew 28:19, NKJV; 1 Timothy 2:3-4).  Jesus tells us, “Follow Me and I will make you become fishers of men,” and, “Do not be afraid. From now on you will catch men” (Mark 1:17, NKJV; Luke 5:10, NKJV).

 

As God’s ambassadors, we are charged with seeking, or fishing for, and catching individuals to bring into the kingdom of God for salvation (1 Corinthians 9:22). In this way, marketing is analogous to fishing.

 

Marketing is fishing from a kingdom perspective. For instance, both fishing and marketing involve skillfully and strategically:

  • Targeting a certain area or audience.

  • Casting a line with a hook or slogan.

  • Offering an enticing bait or benefit.

  • Reeling in or recruiting.

 

Most of us are familiar with the infamous 4Ps of marketing:  Product, Price, Place, and Promotion. But I’d like to introduce you to a new one: the 5th “P” of marketing:  your kingdom Platform.

 

The 5th “P” of Marketing:  Your Platform

 

Your kingdom platform is defined as what you and your business stand for from a kingdom, or a godly, perspective, and it should always reinforce God’s principles such as the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control (1 John 4:8; Galatians 5:22-23). Your kingdom platform should serve as the overarching theme from which your marketing strategies and tactics are spawn.  Ultimately, your entire business culture and philosophy should be grounded in your kingdom platform.

 

Example:  You might be an interior designer. Because for you, interior decorating is a Higher calling than just making a room look pleasant and inviting, your kingdom platform may be centered on creating joy and peace for people within their living spaces. In this way, your platform reinforces godly principles and, consequently, serves as a strong spiritual foundation for your marketing initiatives.

 

You don’t necessarily have to advertise your kingdom platform unless you feel led to do so. You just need to identify it, commit it to God, and ensure that the remaining 4Ps of your marketing plan align with it. Having a kingdom platform is just another way to bring your business plans and marketing programs to a Higher level of success and significance.