Many business leaders right now are recognizing this brutal reality: their current sales and marketing methods are not built for these trying times.
The pressure is building for companies to get their sales back up, but it’s a real struggle.
Clients are putting projects, jobs, and events (and accounts payable) on hold indefinitely. Many consumers have lost their jobs or are worried they will soon. Social distancing requirements are continuing to create substantial barriers to the business’s normal flow everywhere from the retail floor to the manufacturing floor. Travel is still heavily restricted, and uncertainty abounds.