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Business

Why should I buy from you?

Why should I buy from you?

What are you going to say when the prospect asks, “Why should I buy from you?”

Oh, it is going to happen to you. You best be prepared for the question and you most definitely must be prepared for your answer.

Several years ago, when I was with the Zig Ziglar Corporation, the account executive, Margaret and I were conducting a phone call with a prospect in Atlanta. Margaret had interacted with the prospect a few times and I was asked to help close the training engagement.

3 Steps to Becoming a Selfless Leader

3 Steps to Becoming a Selfless Leader

I was privileged to contribute a chapter to the book "The Selfless Leader," available at no cost here. Rather than toot my horn as one of the contributors, I'd rather point you to the words of the editor, Scott Rodin of the Steward's Journey, who blogs here.

"Perhaps the best way I can try to define a Selfless Leader is to contrast it with its opposite. Could we say that the converse of a self-less leader is a self-more leader? Put another way, does becoming a selfless leader require us to set aside our desires to want more of our self as the focus of our leadership?

Emphasizing Precision Over Real Progress

Emphasizing Precision Over Real Progress

The Lean Accounting Movement introduced some groundbreaking changes in how we measure, report and plan for organizational costs…

  • Budgets are bad… rolling forecasts allow us to take away the cliff mentality and intend to provide a platform on which we can become nimbler.

  • Move away from full-absorption cost accounting and allocation of “monuments” to a model designed to measure “economic value added.”

  • Visual process and value-stream measurement, allowing everyone to see how an end-to-end process is performing, enabling timely response and adjustments to help both customers and productivity.

The Key to Ethics in Business is Imitation

The Key to Ethics in Business is Imitation

For whom He foreknew, He also predestined to be conformed to the image of His Son, that He might be the firstborn among many brethren.

- Romans 8:29

How to we ensure that we honor the highest degree of integrity and ethics in business? The Highest form of marketing for God is to just be like Him. We serve Him best when we emulate Him. Now, you might be wondering exactly how we mere humans could even entertain the notion of being like almighty God, especially in the ruthless and cutthroat world of business. Well, this may not be as much of a quantum leap as you might think.

The Habakkuk Guidelines: 8 Steps for Creating Best-in-Class Leadership Development Programs

The Habakkuk Guidelines: 8 Steps for Creating Best-in-Class Leadership Development Programs

“Then the Lord answered me and said: ‘Write the vision and make it plain on tablets, that he may run who reads it. For the vision is yet for an appointed time; But at the end it will speak, and it will not lie, though it tarries, wait for it; because it will surely come, it will not tarry.’”

- Habakkuk 2: 2-3 (NKJV)

For those of us who are Christians, best-in-class always begins and ends with God. What vision has God given you for leadership development for your company? How will you galvanize your team around the vision?